Lemmings are cute, but stupid. If you tell him to jump off a cliff, they will. Like people who start blogs because everyone does. Guess what happens after a while? The blogs die. In managing a list of many Web sites, most of which are blogs, I deleted many sites list sites and blogs no longer existed. People ran out of steam and had no reason to start in the first place. How do you know when a blog is right for your business? Learn why people start blogs, how to find your niche and how blogging tools can be used for more than blogs. Some people like to read blogs, others like to read newsletters, others like to rely on the channels and some read a few or all of them.
No matter the method the information is distributed, each medium has one thing in common: content. Have a blog connects your newsletter and your business with all those readers and offers an important content in a style particular. I’ve been blogging since June 2000. If you check my blog entries at first you will notice that they are more personal. When blogs first hit the scene in the late 90s, they were personal diaries and journals.
Like the blog business, my blog has become the company’s staff to discuss, but still add personal notes here and there. A few bloggers tend to talk about their work, their products and their little world. This might work for celebrities where fans want to know everything about them, but does not work for the average business person.