One of the main problems when analyzing the results of a draft geomarketing is the lack of software to do this treatment. While the geomarketing we represent our clients, competition, fees, etc, look a why to this situation. Today it is normal to use technical data to determine the type Minning of our customers, for example, its index of economic capacity, Age, Sex, etc, but you can study the spatial variables, also known for Exploratory Data Analysis Space (SAFE), which explains their distribution in space. This has different software and modules for commercial programs as GeoStatical Analyst for ESRI, the Geoconcept PDM program or if I would like to submit, Geode, developed by Luc Anselin (University of Illinois).Transformation of variables and creation of new variables to paritr log function, exp. Enables the creation of queries (Joins) and algebraic calculations 3. Mapping. Thematic maps, cartograms and animations. Quartiles, deviations, percentiles, "box map, cartogram circular ... 4. Statistical graphics. Histograms, "box plot", "scatter plot", D scatter plot. " 5. Spatial autocorrelation or dependence. Matching high / low values of a variable in space. The technique used is the dispersion of Moran, who represents the variable X axis and standardized previously in spatially variable and this varaible standardized delayed. It also allows spatial concentrations studied, also called cold areas / hot. The technique used is LISA (Local Indicator of Spatial Association) based on local dispersion Moran. 6. Spatial Regression. For more information, consult the following articles and manuals: Source: Blog de Jesus Lagos GeoMarketing Statistical analysis of geographic data in GeoMarketing means the GeoDa agenda. Coro Chasco Yrigoyen. GeoDa: An Introduction to Spatial Data Analysis. Luc Anselin. Manual GeoDa. GeoDa Web.
Today is: 7 February, 2012
Check todays hot topics or new pictures