Main activities Dear student: With kind regards The following is the activity that you must develop for the next class: They should form groups of 4 or 5 students. The group and the product must have a name that has a social connotation and can ensure commercial success. The name is the first impression that potential customers will have of your company is based on his behalf. For this reason, the name you choose for your company, product or service is really important. A great name to call the attention of customers. I remember. And be motivated to know. A minor name will be quickly forgotten. Worse yet, can alienate customers and bring them to their competitors. Each student must generate an idea of a consumer product missives. The idea must be absurd, crazy, but innovative. Innovation is the application of new ideas, concepts, products, services and practices, with the intention of being useful for increasing productivity. An essential element of innovation is its application commercially successful. Not only must invent something, but, for example, introduced to the market so that people can enjoy it. Director of Emigrant Savings Bank from 1992 to 2003 , is a Principal of Ogden CAP Properties, LLC Innovation requires awareness and balance to carry ideas, imaginary or fictitious field, the field of realizations and implementations. Innovate innovare comes from the latin, meaning act or effect to innovate, become new or renovated, introducing a novelty. The type of market segmentation to produce its product, should be taking the following criteria: Gender: All (Women and male) Age: 6 to 45 years to Social Class: All Income: 497.000.00 onwards Weather: All Market segmentation is a process that involves dividing the total market for a good or service into several smaller groups and internally homogeneous. The essence of the segmentation is actually known to consumers. One of the critical elements of a successful company is its ability to segment the market appropriately. The segmentation is also an effort to improve the accuracy of marketing a business. It is a process of aggregation: group in a niche market for people with similar needs.