Advertising Campaign An

Advertising Campaign An advertising campaign is the set of strategies that aim to present a given product or service. The advertising campaign is a wide range for a number of different ads, but related, appearing in various media during a specified period. The campaign is strategically designed to impact a set of goals and solve a critical problem. This is a short-term plan that usually runs for one year or less. A campaign plan summarizes the situation in the market and the strategies and tactics for the primary areas of creativity and media (TV, radio, newspapers, magazines, billboards, etc..) As well as other areas of marketing communications, sales promotion and direct marketing. Public Relations, an independent discipline of advertising, can help with a campaign of this kind. The campaign plan is aimed at clients in a formal business presentation.Also summarized in a written document known as a book of plans