Cost Per Acquisition

In addition, at least has been achieved that the user enters the page. CPA: Cost Per Action, Cost Per Action models buying traffic remaining payments relating to any action by the user on the page. They are included under the term CPA: Cost Per Action / Cost Per Action. Depending on the action for which you want to pay, the letters can vary: * CPL or Cost Per Lead: Refers to the user becomes a potential client (a Leada a ), is often associated with the Users fill out a registration form or to subscribe to a newsletter. This allows the page to use this information to the user to get more specific offers to your needs. The CPL is usually quite high (as compared to CPM or CPA), increasing the chances that a sale is made, it might be in the range of 5A, 15A a, . * CPA or Cost Per Acquisition (CPA Sometimes specifically refers to acquisition rather than an action in general, it is important to understand what is spoken when using this acronym): In this case paid for sales to the user.

Depending on the type of product or service offered can be a mixed set of fixed price sales and a percentage of sales value. It is the highest price of all. What is the best? This is the obvious question to see all the possibilities, however, there is no simple answer. There are several factors to consider and it depends on who ask the question: From the standpoint of who designed the campaign: When you want to create a campaign of IM, the first thing is to set goals. If one of them is to create brand recognition, then it would be good to invest something in CPM. If you increase traffic (and monetize the site traffic) then it is good to invest some in CPC. If what is sought is to increase the user base, then invest in CPL where the goal is to register. If what you want is to increase sales, then CPA (acquisition).

The optimal mix depends on the business: the product or service being offered, target audience, the available budget, etc.. It is also important to consider that it is easier to place ads in CPM mode in CPC and CPC easier than any form of CPA. From the point of view of someone who wants to show ads on your page also come into play several factors: the visitor’s profile, purchasing power, the character transaccionala or a informativoa Page, affinity with certain products or services , etc. For example, if visitors to a page with low purchasing power, but a campaign CPA acquisition pay much, it would be inefficient to include it because it will generate very few sales. If, for example, visitors spend much time at the site and see many pages, the CPC may be a good option. If, moreover, is making a few clicks, then CPM may be a good alternative. Conclusion Within the various forms of purchase of traffic (CPM, CPC, CPL and CPA) there is no that is best depends on the characteristics of each business and each site. Normally, the best scheme is a mixed strategy, which are used several of these methods. What proportion? is a question that can be answered only through trial and error.


What is water? Water – a liquid with no color, taste and smell (bluish in thick layers). Water (H2O, hydrogen oxide) – a simple chemical compound of two gases: hydrogen very light and heavier – oxygen. Effect of temperature on currently does not have any nutritional value but is, nevertheless, the most important 'staple'. It is water helps maintain vital processes of the body, delivering nutrients to cells matter and diverting wastes. It is because of the water by regulating body temperature.

Therefore, a person can weeks or even months to survive without food, without water doomed to quick death. How much water should you drink each day? the fluid enters the body of vegetables and fruits. If you are active in sports, the body needs more fluids – at least 9-13 glasses a day. Is it true that boiling tap water all the germs die and this water is safe for humans? When boiling kills microorganisms, but the heavy metals remain in the water. Useful same substance – calcium and magnesium salts are destroyed by boiling and in the form of scale deposited on the walls of the cookware. Bottled water is already in a day is harmful to health. When boiling violated the so-called "immunity" of water in storage is like a sponge absorbs from the air all microorganisms, bacteria, drinks, etc. This water is not only a good performance, but also very useful for the organism.

It is not exposed to artificial saturation of minerals and preservatives, and unlike most of the waters of the North-West FREE Petersburg. For easy pouring water company 'Europe' offers pumps and coolers of different designs. Do you have any questions? Write to us at – and we will get back to you. Take care of health – drink clean water NordAkva.